Mindfulness plays a pivotal role in managing daily stress, especially when juggling the demands of running a business and raising four boys. Miranda Kerr, who hardly needs an introduction, embodies this balance beautifully. Best known for her groundbreaking achievements in the fashion industry, Kerr made history in 2007 as the first Australian Victoria’s Secret Angel. She joined an elite group of supermodels, including Alessandra Ambrosio, Adriana Lima, and Heidi Klum, to represent the brand.
From Supermodel to Beauty Entrepreneur
While her modeling career soared in the early 2000s, Kerr’s vision expanded beyond the runway. In 2009, she founded her beauty brand, KORA Organics, becoming one of the pioneers in the celebrity beauty industry.
Inspiration Behind KORA Organics
Kerr’s journey into organic skincare was deeply personal. “My mom’s diagnosis with cancerous tumors in her spleen was a turning point for our family. We began researching everyday products, from cleaners to skincare, and discovered they contained harmful chemicals. It was shocking to learn how many of these ingredients were potentially carcinogenic, yet widely available,” she recalls. This experience ignited Kerr’s passion for holistic wellness and the importance of organic products.
“I started to prioritize caring for the body holistically,” she explains. “Certified organic products became a necessity because they ensure purity. I wanted to create a skincare brand that offered effective, 100% certified organic solutions—something I felt was missing in the market.”
Building KORA Organics from the Ground Up
Kerr invested her modeling earnings into extensive research and product development, consulting with chemists to bring her vision to life. “From day one, I was committed to creating powerful, clinically active, and healthy products certified by Cosmos, a global standard for organic products. This certification ensures our products meet the highest sustainability practices,” she says.
A Commitment to Sustainability
Kerr is transparent about KORA Organics’ rigorous certification process. “Every element, from ingredients to manufacturing and packaging, must be reviewed and approved by Cosmos. This guarantees that our customers can trust the authenticity of what they’re using,” she elaborates.
In addition to being effective, KORA Organics products are designed with sustainability in mind. “Using certified organic ingredients means the farming practices involved are more sustainable—reducing pollution, preventing soil erosion, and requiring less energy,” Kerr explains. “It’s not just about creating high-quality skincare but also supporting the environment.”
Continual Learning and Expanding Knowledge
Kerr’s dedication to health and wellness goes beyond skincare. In 2010, she earned her certification as a health coach from the Institute for Integrative Nutrition. “I’m always striving to learn more. Recently, I completed an online health and nutrition course through Stanford University. It’s a continuous journey, and I’m learning every day through my work with KORA Organics,” she shares.
Juggling Multiple Roles with Determination
As a model, entrepreneur, health coach, and mother of four, Kerr handles her roles with grace and determination. She credits her ability to balance these responsibilities to a simple yet profound piece of advice: “Always give 100%, or don’t do it at all. Whether it’s making business decisions or spending time with my family, I give my all,” she says.
Family: The Top Priority
Despite her many roles, Kerr places family first. “My family is my number one priority. I’m fortunate to have an incredible team who supports that,” she says. Kerr enjoys spending quality time with her children through simple activities like picnics, baking, walks, and arts and crafts.
The Role of Mindfulness in Daily Life
Mindfulness is integral to Kerr’s self-care routine. “It’s how I manage the stress that comes with running a business and raising four boys,” she reveals. Kerr starts each day early with meditation and exercise, which gives her the energy to tackle her busy schedule. “I’ve been practicing meditation for over 20 years. My 20-minute morning meditation sets the tone for a positive day,” she says.
Evening Wind-Down Rituals
Kerr also has a nightly wind-down routine to help her relax. “After a long day, I have specific rituals that help me unwind and prepare for the next day,” she adds.
The Evolution of Her Skincare Routine
Pregnancy and postpartum experiences have significantly influenced Kerr’s skincare regimen. “I struggled with pigmentation during my pregnancies, which led me to use our Noni Bright Vitamin C Serum religiously. It has 12% Vitamin C, along with Kakadu plum, acerola cherry, and orange peel, which help brighten and even out my skin tone,” she explains.
Her routine also includes the Noni Glow Body Oil and Nourishing Hand and Body Lotion. “I use the lotion followed by the oil every morning and night. They’ve been essential in preventing stretch marks and keeping my skin healthy through pregnancy and postpartum,” she notes.
What’s Next for KORA Organics?
Exciting new developments are on the horizon for KORA Organics. Kerr teases two upcoming launches for later this year, saying, “I know our Singapore-based customers will love these products. I can’t wait to share more soon.”
Through her commitment to holistic wellness, family, and sustainability, Miranda Kerr continues to inspire others. Her journey from supermodel to successful entrepreneur is a testament to the power of mindfulness, hard work, and the pursuit of health and balance.